Tag Archives: advice

Now Featuring: Shonali Burke!!

13 Oct

Be My Guest!

Topic of the Week #8
This week, I invited Shonali Burke to be a guest blogger on Sideline Chatter. Why am I excited? Well, not only is she my first guest blogger ever, but according to PRWeek, Burke, who owns a consulting firm in Washington D.C., is considered one of the “Top 40 Under 40” public relations professionals in the nation. In other words, she’s legit.

While browsing though her Waxing Unlyrical blog for the first time, I was immediately struck by her recent post “The Difference Between Experts and Expertise,” which discusses how the goal of  becoming an expert may not be what we should be aiming our careers toward:

“To me, though, “being an expert” is a completely different thing. An expert is defined not by one’s opinion of himself or herself, but by the opinions and perceptions of others.”
“You are considered an expert when you know more about your industry and business than the majority of your peers do.”
“You are considered an expert when people start turning to you for advice.”

However, what we should be striving for expertise in our workplace?

“For me, it’s continuing to hone my craft of public relations, which includes learning as much as I can about social media, networks and how new technologies impact the way we communicate with each other. And then putting what I learn into practice, not just for myself, but for my clients…”

“Expertise is a journey. It possibly has a defined starting point – the day, minute, moment you knew this was what you wanted to learn more about and make your life’s work. But it doesn’t have an end point.”

For Burke, expertise is about…

“…continuing to hone my craft of public relations, which includes learning as much as I can about social media, networks and how new technologies impact the way we communicate with each other. And then putting what I learn into practice, not just for myself, but for my clients. “

And she’s right. When we humble ourselves, admitting we can never stop learning and we will never learn it all, we become most effective in our craft. Because public relations is always, always, ALWAYS changing due to the constant growth in technology and social media, we, honestly, can never become “experts,” but must always be willing to learn new communication strategies that can help our clients in the greatest ways.

In my opinion,  you should read the rest of Burke’s post, “The Difference Between Experts and Expertise.” Whether you are a PR professional or PR student, or even if you are not, this is something we all need to understand!

And thanks to Shonali Burke to being my guest blogger and enriching the life of a poor college student 🙂

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Thank Goodness for The Knot

11 Oct

When it comes to schoolwork, this has been my busiest semester yet. However, in addition to homework, volunteering at a local church, designing the school newspaper, and maintaining a healthy social life, I am planning my own wedding. Although I am excited about the latter responsibility, I was nervous at first because I had no idea where to begin. First of all, I’m not a girly-girl. Therefore, unlike most of my friends, I didn’t plan out every detail of my wedding at age 7. Furthermore, I’m the first-born child, so my family doesn’t have much wedding planning experience.

Luckily, there is hope for recently engaged girls like me who have no idea what they are getting themselves into, but have a need to always be organized–The Knot.

The Knot is a bride’s dream. It’s website where you can personalized your wedding and gain inspiration for every detail from the dress to the guestbook. One  feature of The Knot is the extensive checklist that guides you through each step of the wedding planning process starting with selecting a ceremony site and ending with writing thank-you notes.

My favorite feature of The Knot is the Inspiration section. This area allows brides-to-be to create a collage of inspiring photographs. Because I have no idea where to begin, I’m able to see examples of escort cards, flower arrangements,  table decorations, and much, much more that have been used in past weddings.

Being a member of The Knot also allows me access to its sister site, The Nest. Through this website, I was able to decide on what colors each room in my house will be. This really helped make registry planning much easier and more personalized. The Knot has another sister site, the Bump, a site dedicated to new moms-to-be. I don’t plan on needing this site soon, but it’s just another great feature The Knot provides.

The Knot has made wedding planning not only less stressful, but more fun. With only 249 more days to go until my big day, I may get stressed out from time to time, but thanks to The Knot I will be organized and on task.